To boost online sales, you should consider many things to make it happen. First, you have to offer users the best price, best product, and best shopping experience.
"Always deliver more than expected."
- Larry Page, Co-founder, Google
You can attract users to the online store by uploading high-quality product photos to let them know what
they are buying. As a result, the audience will enjoy browsing the site thoroughly; meanwhile,
one product may catch their eyes, which leads them to purchase the product; who knows?
Let's find out how natural and detailed product images can uplift sales
for your online store –
Things we will discuss here:
- ✔ Online buyers depend on photos
- ✔ Need for Professional Retouching Services
- ✔ Different Types of Product Retouching
- ✔ Create Impressive First Impression
- ✔ Meet Viewers' Expectations
- ✔ Increase Customer Base
Online buyers depend on images
"Amazing things will happen when you listen to the consumer."
- Jonathan Midenhall, CMO, Airbnb
So, what does the consumer want and expect from your business platform?
In an ecommerce shop, there's nothing more valuable than product photos. So rather than
telling buyers about your product, show eye-catchy product images. A blurry or low-quality image
is not appealing. Buyers want to see what they are buying in vivid detail – a low-quality and
the blurry image will be terrible to attract viewers.
Beware of low-quality images since these discourage buyers from not only buying your stuff but
also never come back to your store ever again. Product photo retouching services should be your
first choice of action to get stunning images.
The priority of a webshop owner should represent the product image in its best look.
Customers also want products to be authentically represented by accurate colors. Product image editing lets you make your products look genuine and authentic. The more time and effort you spend on your photos, the better the original vibe of the product will get.
Need for Professional Retouching Services
In e-commerce platforms, the single most important thing is the product photos. The math is simple – good product photos sell, and they sell pretty well.
The first thing to do for stunning photographs is hiring a professional photographer who knows the ins and outs of excellent product photography. Photography alone, however, is not enough.
To make product photos pop and come alive, you need professional retouching services.
Photographers will do the shooting, compositing and ensure that the product is well-lit and under ideal conditions. Finally, the product photo retouching service edits the photo to make it desirable to the customers and suitable for viewing in e-commerce stores and other social media sites.
Every ecommerce site has different image requirements. The same image cannot be used everywhere because several things may be different – starting with aspect ratios, minimum and maximum resolution requirements, product background requirements, and other miscellaneous requirements; the list goes on. This is why product image editing is so important – the right images need to be in the right places.
Different Types of Product Retouching
There is no way you should use raw product photos from the photographer. The RAW images require much work
as it has too many imperfections. Product photos have some flaws, such as spots, bad backgrounds, wrinkles,
crankiness, dirt, unwanted objects, etc. You need to adjust all those flaws with the assist of photo editing
services to make photos come alive.
Product photo retouching experts edit these images using a number of their editing services.
These services are not limited to background removal, clipping path, resizing, general retouching,
ghost mannequin, recoloring, color correction, shadow making, highlights and reflections, dust and scratches removal, and more.
Depending on the kind of product photo, different retouching services would be required.
The better the quality of the picture taken by a professional photographer, the fewer services it will need;
thereby, it saves money and time in post-processing.
Create Impressive First Impression
First impressions usually determine whether the viewer wants to do business with you.
Conversely, a bad first impression means a lost customer. Proper product photo retouching
helps catch buyers' attention at first glance and makes them purchase from your store.
Along with excellent product photo retouching, you should also attach the product descriptions.
Again, the information should be accurate and product-specific for maximum engagement. This can significantly
increase your viewers' confidence in your products and could turn them into buyers.
Viewers expect great things from you, so make the first impression count.
Meet Viewers' Expectation
Competition is also great now. Product photos rule the e-commerce world, and if you don't upload realistic product photos,
your business may turn down in the long run.
Great product images make the whole task of turning viewers into buyers simpler.
Because the viewers cannot touch and feel the product, the photos need to speak for themselves.
Therefore, viewers must get the best view of the product since it is essential to feel confident about its authenticity.
Increase customer base
If the e-commerce infrastructure were your body and the organs inside it,
then product photos would be the blood that nourishes and transports all the right things
in the right places. Therefore, to bring in more customers to your online first
thing you should ensure that your product photos are stunning.
A good product photo brings more customers, and it is an excellent way of marketing and advertising
for an online store. When you can attract a large audience and build a solid customer base, it's obvious
your sales will be accelerated.
Product image retouching not only enhances the image it also inspires buyers to make purchases.
It also helps to make your products stand out and increase sales. It can make your branding stronger
and improve the health of your business as a whole.
In the initial stage, when you have just started, your website's impressive look and design
will get you the audience you need. Keep using high-quality product photos, capture audience attraction, and improve your sales.